In this age of social media and the 24-hour news cycle, the court of public opinion has never been so powerful if someone misquotes you, it can take all of one tweet for the world to cast you as the villain. In fact, an incredible 85% of videos on social media are watched without the sound on! So, whether it’s commuters on trains, students in libraries, or insomniacs at 4am not wanting to wake their partners up, captioning videos can suddenly open up your content to a whole new audience.īe in Control: Provide a transcript of your closed captions for accurate quoting So, why are captions so vital to the performance of your YouTube videos?Īlthough originally designed to improve accessibility for people with hearing impairments, a recent study conducted by Ofcom found that 80% of UK viewers using captions didn’t have any form of impairment. There are many ways to attract an audience on YouTube click bait titles, advertising, and socially relevant topics, but there’s one other way that works even better: captions.

We now live in an era where 6 out of 10 people prefer to get their entertainment from online video, and, with nearly 2 billion regular users, YouTube is the kingpin of that world. Long gone are the days when families would crowd around the telly box on Saturday nights to be entertained.

Auto caption youtube video