Also, Versace was the only fashion house at the time that had a home collection and everything that a hotel needed from the porcelain to cutlery, pillows to fabric.' The main building was designed in Postmodern architecture style in a broad interpretation of Neoclassical architecture.

On his reasons for approaching Versace, Abedian says 'Gianni Versace was a lover of architecture in the first place, a person who used in his fashion all the elements of the Baroque style. He claims Palazzo Versace Gold Coast to be the first fashion-branded hotel. Soheil Abedian of the Sunland Group visited the House of Versace in 1997 to propose the idea of a Versace branded hotel.

The building itself was created by Gold Coast architect Desmond Brook of DBI Design. The design and furnishing of the hotel was overseen by Versace in Milan, Italy, and the design and architecture were intended to be a homage to the styles of the French Riviera. Opened on September 15, 2000, the hotel features 200 rooms, 72 apartments, 600 seater ballroom, bars, restaurants and a Versace retail store. The hotel was constructed by the Sunland Group on the site of the former Fisherman's Wharf complex. Palazzo Versace is a luxury hotel located by the Southport Broadwater in Main Beach, and Marina Mirage shopping centre at Southport Spit on the Gold Coast, Queensland, Australia.

Casino gold coast hotel